It's harder to fire than

It's harder to fire than it is to hire

Ms. Cohen says there is no trick to keeping good employees. At the end of the day, it is not about money or fancy benefit packages. It is about respect. "There has to be a feeling that people care whether you're there or not.

"There's a saying 'People don't leave organizations, they leave managers.' So the manager has to develop a relationship with the employee. People want to feel appreciated. They want to feel they are doing something that matters."