A little while back, Fox and I were email-chatting about how some (most) days it felt like we had very little opportunity to feel very creative. We both work in the creative online industry, but the level of creative thinking expected of us is not only low, but is wound back continuously and in the end, feels quite demoralising.

It's not easy being green.

Our conversation flowed from our problem, through several ideas to combat this situation, and flowed naturally into a solution: if someone could tap us on the shoulder sometime each day, and whisper an idea, that would jolt us out of the pattern of our day and give us something else to think about; something else to do.

Thanks to Fox's complete lack of procrastination, and Willo's programming skills, and my ability to copy and paste, pocketmakers.com was created to suggest a new idea or task each work day to keep our beautiful minds from atrophying.

The idea behind the site that there are "pockets" of time in our day when we could actively think in a creative way that may not have anything to do with our daily lives, tasks or natural talents. This thinking can manifest itself in a daydream, a tangible object, a post for a personal blog, contents for a notebook - but always a deviation from the daily grind (I don't actually mean "grind" but I can't think of a better word right now). Any of the suggested pockets can be completed in the time available - for instance, I can spend 5 minutes or 5 hours on any task - whatever is available or desirable to me. Sometimes, just thinking about how I might execute that pocket is enough to jolt me out of the sequence of the day and create some new neurons.

If you fancy the idea, toodle over to pocketmakers and have a go. You might like it too.